HIPTHER Talks
A weekly podcast about life, technology, entertainment, and business in general. Things in our focus: deep tech, mental health, community initiatives, artificial intelligence, blockchain, gaming and gambling, esports, augmented reality, virtual reality, marketing, creative thinking, fintech, and many more. The talks are hosted by Zoltan "Hawkie".
HIPTHER Talks
The AI Edge in iGaming - Viktoriia Grygorenko on Personalization That Drives 25% More Revenue
In this episode, Zoltan Tundik interviews Victoria Grigorenko, CEO of Playa, discussing the transformative role of AI-powered personalization in the iGaming industry. Victoria shares her journey from McKinsey to founding Playa, emphasizing the need for hyper-personalization in iGaming. The conversation explores how AI can enhance player experiences, the importance of balancing personalization with player protection, and the challenges of AI adoption in organizations. Victoria also highlights the significance of retention strategies and the often-overlooked opportunities in smaller markets. The episode concludes with insights on the future of AI in iGaming and actionable advice for industry leaders.
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